PRIVACY POLICY
Effective Date: August 31, 2026
Medical Essential Diagnostics (“MED,” “we,” “us,” or “our”) respects the privacy of patients, prospective patients, visitors, and others who interact with www.medicalessentialdiagnostics.com (the “Website”).
This Privacy Policy explains the types of information that may be collected through the Website, how we may use and disclose that information, and the choices and rights that may be available to you.
1. Important Information About Health Information and HIPAA
MED provides healthcare services and may be subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and other federal and state healthcare privacy laws.
This Website Privacy Policy primarily addresses information collected through our public Website.
When information qualifies as Protected Health Information (“PHI”) under HIPAA, our collection, use, and disclosure of that information is governed by HIPAA and MED’s Notice of Privacy Practices, rather than solely by this Website Privacy Policy.
MED’s Notice of Privacy Practices explains patients’ rights regarding medical information and how MED may use or disclose PHI for treatment, payment, healthcare operations, and other purposes permitted or required by law.
If there is a conflict between this Privacy Policy and MED’s Notice of Privacy Practices with respect to PHI, the Notice of Privacy Practices and applicable healthcare privacy law will control.
2. Information We May Collect
Depending on how you interact with MED and the Website, we may collect the following categories of information.
Information You Provide Directly
This may include:
Name;
Email address;
Telephone number;
Mailing address, if provided;
Date of birth, where necessary;
Employer, department, agency, organization, occupation, or employment-related information; •
Preferred MED clinic or location;
Appointment and scheduling information;
Insurance-related information;
Information provided through contact or interest forms;
Communications you send to MED;
Information submitted when requesting an appointment;
Information associated with MED Mobile inquiries;
Employment application information when you follow links to employment services; and •
Other information you voluntarily provide.
Depending on the service involved, information submitted through scheduling, patient portal, or healthcare-related systems may include medical or health-related information and may constitute PHI.
3. Health and Medical Information
MED may collect health information when necessary to provide healthcare services, coordinate appointments, conduct testing, communicate results, process insurance claims, manage patient care, or perform other healthcare activities.
Health information may include medical history, surgical history, family history, test results, diagnostic information, medications, insurance information, and other information related to healthcare.
Where such information constitutes PHI, MED handles it in accordance with HIPAA, other applicable law, and MED’s Notice of Privacy Practices.
Please do not submit detailed medical information through a general Website contact form unless MED specifically instructs you to do so.
When available and appropriate, patients should use MED’s designated patient portal or other secure communication method for sensitive healthcare information.
4. Information Collected Automatically
When you visit the Website, MED and technology providers that support the Website may automatically collect certain information about your browser, device, and Website activity.
This information may include:
Internet Protocol (“IP”) address;
Browser type; Device type;
Operating system;
General geographic information derived from an IP address;
Pages viewed;
Links clicked;
Referring website;
Date and time of Website visits;
Time spent on Website pages;
Website navigation activity;
Device identifiers; and
Other technical and usage information.
We may use this information to operate, secure, maintain, troubleshoot, analyze, and improve the Website. 5. Cookies and Similar Technologies
The Website may use cookies, tags, analytics technologies, and similar tools to help operate and understand Website usage.
Cookies are small files or technologies that may be placed on or accessed through your device. These technologies may be used to:
Maintain Website functionality;
Remember user preferences;
Understand Website traffic and usage;
Identify technical problems;
Protect Website security;
Measure Website performance; and
Improve Website content and user experience.
MED’s Website currently uses or may use technologies provided by its Website hosting and analytics providers, including Google Tag Manager and technologies associated with the operation of the Website.
Your browser may allow you to block or delete certain cookies. Doing so may affect certain Website functions.
Where applicable law requires consent or provides an opt-out right for particular technologies, MED will provide mechanisms to exercise those choices.
6. Healthcare Websites and Tracking Technologies
MED recognizes that information concerning a person's healthcare activities can be particularly sensitive.
MED evaluates its use of analytics, cookies, pixels, tags, and similar Website technologies in light of applicable healthcare privacy requirements.
MED does not authorize third-party tracking technologies to use PHI for advertising purposes in violation of HIPAA or other applicable law.
Website users should nevertheless avoid entering sensitive medical information into general Website pages, search fields, or forms unless MED has specifically designated the applicable system for healthcare information.
7. How We Use Information
MED may use personal information for purposes including:
Responding to questions and inquiries;
Processing appointment requests;
Scheduling and confirming appointments;
Communicating appointment preparation instructions;
Providing healthcare services;
Maintaining patient and business records;
Communicating with patients regarding services and care;
Processing insurance and payment-related matters;
Operating the MED Mobile program;
Responding to organizations interested in MED programs;
Managing patient portal access;
Providing requested information about MED services;
Improving the Website and MED services;
Analyzing Website usage;
Detecting fraud, security incidents, or misuse;
Maintaining Website security;
Complying with legal and regulatory obligations;
Establishing, exercising, or defending legal rights;
Recruiting and employment-related activities; and
Other purposes that are disclosed when the information is collected or otherwise permitted by law. 8. How We May Disclose Information
MED may disclose information to the following categories of recipients when appropriate and permitted by law.
Healthcare Providers and Healthcare Organizations
Information may be disclosed to physicians, healthcare professionals, laboratories, imaging providers, healthcare facilities, and others involved in providing or coordinating healthcare, subject to applicable law.
Health Plans and Insurers
Information may be provided to health plans, insurance carriers, claims administrators, or similar organizations when necessary for payment, eligibility, claims processing, healthcare operations, or another permitted purpose.
Technology and Service Providers
MED may use third parties to assist with Website hosting, forms, scheduling, patient portals, communications, analytics, security, information technology, employment applications, and other business services.
These providers may receive information necessary to perform services for MED and are expected to handle information in accordance with applicable contractual and legal requirements.
Where a service provider receives PHI on MED’s behalf and qualifies as a HIPAA Business Associate, MED will enter into an appropriate Business Associate Agreement when required by law.
Legal and Regulatory Purposes
MED may disclose information when reasonably necessary to:
Comply with applicable law;
Respond to a court order, subpoena, warrant, or legal process;
Respond to regulatory or governmental authorities;
Protect MED's legal rights;
Investigate suspected fraud, security incidents, or illegal activity;
Protect the safety or rights of MED, patients, employees, or others; or •
Satisfy professional or regulatory obligations.
Business Transactions
If MED is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as permitted by applicable law and subject to applicable healthcare privacy requirements.
9. Third-Party Platforms
The Website may link to or interact with platforms operated by third parties.
These may include services used for:
Patient portal access;
Appointment scheduling;
Online forms;
MED Mobile interest forms;
Employment applications;
Website analytics; and
Social media.
Information submitted directly to a third-party website may also be subject to that provider’s privacy policy and terms.
MED encourages users to review the privacy practices of third-party platforms before submitting information to them.
10. Patient Portal
MED provides access to a patient portal through a third-party platform.
The patient portal is intended to provide a more appropriate environment for certain patient communications and access to health information.
Patients are responsible for maintaining the confidentiality of their account credentials and should promptly report suspected unauthorized account access.
Information maintained within the patient portal may be governed by HIPAA, MED’s Notice of Privacy Practices, and the portal provider’s applicable privacy and security terms.
11. Email, Telephone, and Text Communications If you provide MED with your contact information, MED may contact you in connection with:
•
Appointment requests;
•
Appointment confirmations;
• • • • • •
Rescheduling;
Patient care;
Follow-up services; Requested information; Program inquiries;
Administrative matters; and
Other communications related to your interaction with MED.
Where you separately consent to promotional emails or text messages, MED may send communications consistent with that consent and applicable law.
You may unsubscribe from promotional email communications using the unsubscribe mechanism provided in the applicable message.
Where applicable, promotional text messages will provide instructions for opting out.
Opting out of promotional communications does not necessarily prevent MED from sending communications that are necessary for healthcare, appointment, safety, transactional, or other non promotional purposes.
12. Sale of Personal Information and Targeted Advertising
MED does not knowingly sell PHI.
MED does not knowingly disclose PHI to third parties for targeted advertising in a manner prohibited by HIPAA.
MED may disclose non-PHI Website information to vendors that provide analytics, Website functionality, security, or similar services.
Certain state privacy laws may define some technology-related disclosures differently from the ordinary meaning of the word “sale.” To the extent applicable law treats a particular disclosure as a sale, targeted advertising, or another activity subject to an opt-out right, MED will provide and honor the legally required opt-out mechanism.
13. New Jersey and Other State Privacy Rights
Depending on where you reside, the nature of the information involved, MED’s processing activities, and whether a particular privacy law applies, you may have rights relating to your personal data.
These rights may include the right to:
Confirm whether MED processes your personal data;
Access certain personal data;
Correct inaccurate personal data;
Request deletion of certain personal data;
Obtain a portable copy of certain personal data;
Opt out of certain sales of personal data;
Opt out of certain targeted advertising;
Opt out of certain qualifying profiling activities;
Withdraw consent where processing is based on consent; and
Appeal certain decisions concerning a privacy request.
These rights may be subject to exceptions, including exceptions relating to PHI, healthcare records, legal obligations, fraud prevention, security, record retention, or other circumstances permitted by law.
14. Exercising Your Privacy Rights
To submit a privacy request relating to Website personal information, contact:
Email: contact@medicalessentialdiagnostics.com
Phone: (732) 242-4598
Please include “Privacy Request” in the subject line of an email.
MED may need to verify your identity before completing certain requests. Verification requirements will depend on the nature and sensitivity of the information involved.
You will not be required to create a new account solely to make a qualifying privacy request.
Where applicable law provides a right to appeal MED’s response to a privacy request, you may submit an appeal using the same contact information and include “Privacy Appeal” in the subject line.
MED will respond within the time period required by applicable law.
Privacy requests involving medical records or other PHI may be subject to a different process under HIPAA and MED’s Notice of Privacy Practices.
15. Universal Opt-Out Signals
Where required by applicable law and technically applicable to MED’s processing activities, MED will recognize qualifying universal opt-out preference signals for activities such as targeted advertising or the sale of personal data.
16. Data Security
MED uses administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Where MED maintains electronic PHI, MED applies safeguards required by applicable healthcare privacy and security laws.
However, no Website, electronic communication, network, database, or information system can be guaranteed to be completely secure.
For this reason, users should avoid sending highly sensitive medical or financial information through ordinary email or general Website forms unless specifically instructed to do so.
17. Data Retention
MED retains personal information for as long as reasonably necessary for the purposes for which it was collected, including healthcare, scheduling, operational, legal, insurance, regulatory, security, and recordkeeping purposes.
Retention periods vary depending on the type of information and applicable legal requirements.
Medical records and PHI may be retained according to healthcare record-retention requirements that differ from retention periods applicable to general Website information.
18. Children's Privacy
The Website is not directed to children under 13 for independent use.
MED does not knowingly collect personal information directly from children under 13 through the general Website in violation of applicable law.
Healthcare information regarding a minor may be collected when necessary to provide healthcare services and will be handled in accordance with applicable federal and state laws governing minors, parents, guardians, and healthcare privacy.
If you believe a child has submitted information through the Website improperly, please contact MED.
19. External Links
The Website may contain links to websites or services MED does not operate.
MED is not responsible for the privacy or security practices of independent third-party websites. We encourage you to review the privacy policies of any third-party website you visit.
20. Changes to This Privacy Policy
MED may update this Privacy Policy periodically to reflect changes in technology, legal requirements, Website functionality, or our information practices.
When we make material changes, we will post the updated Privacy Policy on the Website and revise the effective date.
Where additional notice is required by law, MED will provide such notice through an appropriate method. 21. Contact MED
For questions about this Privacy Policy or MED’s Website privacy practices, contact:
Medical Essential Diagnostics
Attn: Privacy Officer
Email: contact@medicalessentialdiagnostics.com
Phone: (732) 242-4598
Website: www.medicalessentialdiagnostics.com
For questions specifically concerning your medical records or rights involving Protected Health Information, please refer to MED’s Notice of Privacy Practices or contact MED for assistance.